Using Salesforce commerce SEO may help you rank saturated in search engine results pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.
If someone searches for "buy whey protein powder," for instance, you may create a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs
Salesforce Commerce Cloud offers a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The software also assists companies in creating a user-friendly storefront for both customers and search engines.
SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.
SFCC also supports schema markups, which help search engines in comprehending the content of a page.
2. Improve your content
Commerce on Salesforce SEO (also referred to as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic to their websites by generating new clicks. As time passes, this results in more conversions and a greater ROI.
SFCC offers a wide variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. It also encourages using user-generated content (UGC) such as reviews to improve organic internet search engine positions.
3. Improve your product pages
Salesforce Commerce Cloud (formerly Demandware) is among the most powerful ecommerce solutions for retailers. It offers a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, do not.
It also lets you divide your XML sitemap files by product, brand, or category. This allows Google to focus on indexing your website's most essential pages.
If a page is no longer available, you should 301 redirect it to a comparable product, parent brand, or category. Customers will never be delivered to a 404 error page as a result of this.
4. Improve your brand pages
Commerce on Salesforce SEO allows marketers and merchandisers to utilize the material they post on brand, category, and product sites because of their items. This material may aid in the improvement of organic serp's plus the generation of fresh clicks from interested clients.
For example, assuming you have a lot of goods which are regularly discontinued and don't want to offer a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). This way, the page content stays relevant for users.
5. Improve your category pages
Salesforce Commerce Cloud (or SFCC, as it is generally called among long-term e-commerce specialists) allows businesses to generate high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in developing a rich site layout that is simple to browse for both users and search engines.
Duplicated content concerns on category pages are common among enterprise merchants offering vast product catalogues. That is particularly true for items that have many versions, such as light bulbs. To address this, canonical URLs to the main product page must be implemented.
6. Make your product description pages more appealing.
Salesforce commerce (previously Demandware) is one of the market's most effective ecommerce solutions. It is just a popular platform for major retail firms, and it offers excellent merchandising features. It also aids firms in streamlining their analytics and reporting processes.
It is essential that you hire a skilled Salesforce commerce SEO specialist to work with you in optimising your website. They can ensure you're following a appropriate SEO guidelines for the company and help you in achieving top rankings.
Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Enhance your meta data
Salesforce Commerce Cloud (SFCC) is an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It supports the generation of new clicks for your organisation by positioning it at the top of search engines.
The homepage meta description is a 160-character overview of what customers will discover on your website, and it's critical in getting them to click on your link.
A crowded main page is a no-no in terms of SEO. Instead, consider emphasising salesforce commerce cloud seo selling proposition and most crucial items.
9. Improve your social media marketing presence
Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists make reference to it) is one of the most effective ecommerce systems available. It is the retail platform of preference for major retailers, and it is recognised because of its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, and much more.
SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. They also allow them to create rich site design that is easy to browse for both customers and search engines.
10. Enhance your reviews
The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with a huge ecosystem that SEO teams must traverse to be able to function well. I could assist SEO teams in navigating this difficult terrain and identifying search growth prospects. I want to help your SFCC SEO requirements, from keyword data to website relevance, so you can accomplish the income gain your team deserves! Begin with a free of charge SFCC audit. More info may be found by clicking here.
After adding FAQs to their product pages, Roller Skate Nation observed a growth in organic search revenue.